MARKETING ISLAM DI DASARKAN PADA HUKUM ISLAM (Angkringan Muhammadiyah Kota Semarang)

Jum'ai, . (2020) MARKETING ISLAM DI DASARKAN PADA HUKUM ISLAM (Angkringan Muhammadiyah Kota Semarang). Fakultas Ekonomi Universitas Muhammadiyah Semarang.

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Abstract

Seeing the increasingly sophisticated developments like today, generation Z cannot be separated from the world of technology, both the world of economy and business are developing along with that, religious knowledge is needed to maintain boundaries in accordance with Islamic law. The Islamic market is an emotional market, while the conventional market is a rational market. Thus, people will be interested in doing business in the sharia market for religious reasons that are more emotional in nature, seeing that the majority of Indonesians are Muslim as a large market share. Marketing in Islam is a form of muamalah that is justified in Islam, as long as the transaction process is protected from prohibited things by the provisions of the sharia. Muhammadiyah helps its citizens who have the will and commitment to do business, through Angkringan Muhammadiyah's efforts to provide cart assistance and also business assistance in the form of staple goods in the Angkringan business, this assistance is not necessary to replace cart prices or material money. Registered members who have received assistance will be taught and guided to develop their business. Each member will slowly issue his alms to be distributed to other members. This method can build an Islamic economy and harmony in society. The formation of this harmony will create a strong sense of brotherhood and complete unity because of the feeling of togetherness and strong bonds. Keywords: Islamic Marketing Based On Islamic Law

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