HAKSARI, TRESIANA PUTRI (2023) PENGARUH LOKASI, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN AYAM FROZEN PADA KIOS UNGGAS GEDAWANG SEMARANG. Sarjana / Sarjana Terapan (S1/D4) thesis, Universitas Muhammadiyah Semarang.
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Abstract
Poultry Kiosk is a company engaged in the retail sector. This study aims to determine how the influence of location, price and product quality. The method used in this research is ordinal logistic regression analysis. The results showed that the variable location, price and product quality have a significant effect on purchasing decisions. Efforts that can be made for improvements that can be made by the Gedawang Semarang Poultry Kiosk in choosing the location of the kiosk, cross-checking market prices and product quality must be good so as not to have an impact on sales. Keywords: Location, Price, Product Quality, Purchase Decision, Ordinal Logistic Regression.
| Item Type: | Thesis (Sarjana / Sarjana Terapan (S1/D4) ) | ||||||||||||
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| Subjects: | H Social Sciences > Management | ||||||||||||
| Divisions: | Faculty of Economics > S1 Management | ||||||||||||
| Depositing User: | perpus unimus | ||||||||||||
| Date Deposited: | 09 Jan 2024 03:46 | ||||||||||||
| Last Modified: | 09 Jan 2024 03:46 | ||||||||||||
| URI: | http://repository.unimus.ac.id/id/eprint/7621 |
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