PENGARUH ELECTRONIC WORD OF MOUTH, SOCIAL MEDIA MARKETING, CELEBRITY ENDORSER TERHADAP ONLINE PURCHASE INTENTION PADA E-COMMERCE LAZADA (Studi pada Generasi Z di Kota Semarang)

ROFI’AH, ROFI’AH (2024) PENGARUH ELECTRONIC WORD OF MOUTH, SOCIAL MEDIA MARKETING, CELEBRITY ENDORSER TERHADAP ONLINE PURCHASE INTENTION PADA E-COMMERCE LAZADA (Studi pada Generasi Z di Kota Semarang). Sarjana / Sarjana Terapan (S1/D4) thesis, Universitas Muhammadiyah Semarang.

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Item Type: Thesis (Sarjana / Sarjana Terapan (S1/D4) )
Subjects: H Social Sciences > Management
Divisions: Faculty of Economics > S1 Management
Depositing User: perpus unimus
URI: http://repository.unimus.ac.id/id/eprint/8370

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