PENGARUH LOKASI, HARGA DAN KUALITAS PELAYANAN TERHADAP PENDAPATAN PEDAGANG PASAR TRADISIONAL

Indah, Anggun Fajar Cahya, E2A012006 (2017) PENGARUH LOKASI, HARGA DAN KUALITAS PELAYANAN TERHADAP PENDAPATAN PEDAGANG PASAR TRADISIONAL. Sarjana / Sarjana Terapan (S1/D4) thesis, ["eprint_fieldopt_institution_Universitas Muhammadiyah Semarang" not defined].

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Abstract

Traditional market is one of the instruments of the economy that has existed long ago and still survive until now. The existence of traditional markets certainly can not be separated from certain factors that are involved so as to maintain its sustainability until now. Some of the factors that the authors scrutinize in the field include location, price and quality of service and its effect on the income of traditional market traders. This study aims to analyze the influence of price, location and quality of service to the income earned by traditional market traders. This research is done by quantitative method. Sempel picking technique by Purpose Random Sampling method that obtained from 100 Respondents with data retrieval method using Questionnaire. Furthermore, multiple regression analysis tools used include the normality, heterokesdadasitas, and multikolonieritas. And the result of this research relation between location, price and service quality influence to traditional market trader's income. Keywords: location, price, quality of service and income.

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