PENGARUH PERSEPSI KEMUDAHAN, PROMOSI, MANFAAT, DAN RISIKO TERHADAP MINAT MENGGUNAKAN SHOPEEPAY (Studi pada Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Semarang)

SAFIRA, SIGITA AYU (2023) PENGARUH PERSEPSI KEMUDAHAN, PROMOSI, MANFAAT, DAN RISIKO TERHADAP MINAT MENGGUNAKAN SHOPEEPAY (Studi pada Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Semarang). Sarjana / Sarjana Terapan (S1/D4) thesis, Universitas Muhammadiyah Semarang.

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Abstract

This study aims to determine the effect of perceived convenience, perceived promotion, perceived benefits, and perceived risk both partially and simultaneously on students' interest in using Shopeepay. The population in this study were students of the Faculty of Economics, University of Muhammadiyah Semarang, class of 2018. The sampling technique used was a purposive sampling technique. The data collection method used is the questionnaire method. The analytical tools in this study are Multiple Linear Regression Analysis, Classical Assumption Test and Hypothesis Test using the SPSS 2022 program. The results showed that perceived convenience had a positive and significant effect on interest in using Shopeepay with a significance value of 0.002 <0.05. Promotional perceptions have a positive and significant effect on interest in using Shopeepay with a significant value of 0.002 <0.05. Perceived benefits have a positive and significant effect on interest in using Shopeepay with a significant value of 0.003 <0.05. Perceived risk has a significant negative effect on the intention to use Shopeepay with a significant value of 0.005 <0.05. Perceived convenience, perceived promotion, perceived benefits, and perceived risk simultaneously have a positive and significant effect on the intention to use Shopeepay, a significant value of 0.000 <0.05. The coefficient of determination is 0.732, meaning that the variables perceived convenience, perceived promotion, perceived benefits, and perceived risk can explain the variation in the variable interest in using Shopeepay by 73.2% Keywords : Perceived Ease of Use, Perceived Promotion, Perceived Usefulness, Perceived Risk, Intention to Use Shopeepay

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