HIDAYAT, NURSENDI, E2A014017 (2018) PENGARUH EFEKTIVITAS PENJUALAN, TRAINING & DEVELOPMENT DAN KESEJAHTERAAN KARYAWAN TERHADAP KINERJA TENAGA PENJUAL (Studi pada Petugas Pemasaran PT. Sinar Sosro Semarang). Sarjana / Sarjana Terapan (S1/D4) thesis, ["eprint_fieldopt_institution_Universitas Muhammadiyah Semarang" not defined].
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Abstract
PT. Sinar Sosro is the first ready to drink tea company in Indonesia and in the world. The method used in primary data collection using convenient random sampling. This type of analysis used in this study is type of multiple linear regression analysis with this research purpose to determine the effect of Sales-efrectiveness, Training & Development Effectiveness, Employee welfare on Salesperson Performance that previously tested for validity. The results of simultaneous research of all independent variables consisting of Sales Effectiveness (X1), Training & Development (X2) and Employee Welfare (X3) show that the positive effect on the dependent variable is Salesperson Performance (Y). The results of the analysis using the coefficient of determination (R2) that the adjusted R square value is 0.607, which means the contribution of the three independent variables (Effectiveness of Sales, Training & Development, Employee Welfare) to the dependent variable (Salesperson Performance at PT. SinarSosro Semarang) of 60% and the rest (100% - 60% = 40%) which means that the value of the success of this study is 60% and 40% is caused by other variables with different models. Keywords: Sales-Effectiveness, Training & Development, Employee Welfare, Salesperson Performance
| Item Type: | Thesis (Sarjana / Sarjana Terapan (S1/D4) ) |
|---|---|
| Call Number: | 013/S1Man/II/2019 |
| Contributors Thesis: | 1. Dr. Suwardi, MM 2. H. Setia Iryanto, S.E., M.Si |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > S1 Management |
| Depositing User: | perpus unimus |
| URI: | http://repository.unimus.ac.id/id/eprint/3038 |
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